The legend since 1873. The Banquet Beer. 2 stage cold activation. Cold; Super cold. Cold: When the mountains turn blue it's as cold as the Rockies. Super Cold: Super cold signals it's at the peak of refreshment. It all started when the young brewmaster Adolph Coors discovered water in the Rocky Mountains so ideal for brewing it inspired him to craft a beer around it. Legend has it that in the late 1800s, thirsty miners threw celebratory banquets, making Coors the honorary beer because of its superior craftsmanship. Nicknamed the Banquet Beer, Coors is still brewed with that same Rocky Mountain water for a pure, satisfying taste that's perfect for any occasion. Start your own legend with Coors, the Banquet Beer. Great beer. Great responsibility. A brand that has stood the test of time. Brewed with 100% Rocky Mountain water for a legendary taste. Brewed with Rocky Mountain water in Golden, Colorado.