No more tears. As gentle to eyes as pure water. Improved formula. We love babies. And we understand babies' delicate eyes need special care. That's why we made our no more tears Johnson's baby shampoo as gentle to the eyes as pure water. Clinically proven mild, it cleanses gently and rinses easily, leaving hair beautifully soft and shiny and smelling baby fresh. Now with hypoallergenic fragrance, it's also 100% soap-free, dermatologist-tested, and hypoallergenic. Moms trust Johnson's. Always mild & gentle. Care to recycle. Our babies will inherit our planet. US/Canada, 866-JNJ-Baby; Outside US & Canada, dial collect 215-273-8755. www.johnsonsbaby.com. Made in Canada.