Dove Shampoo, Hydrating Cleanse 11.5 Oz

Dove Scalp Care Shampoo cleanses hair and reduces hair breakage for stronger, clean, and healthy-feeling scalp and hair. Formulated with plant-based squalane and aloe extract, this cleanser removes product build-up, cares for and protects your scalp's natural moisture barrier*. This curly hair shampoo is formulated without sulfates, parabens, dyes and is safe to use on color-treated hair. How to use: Apply this shampoo to wet hair and scalp. Work into a rich lather, then rinse thoroughly. Dove is a proud co-founder of the C.R.O.W.N. (Creating a Respectful and Open World for Natural hair) Coalition, driving legislation to make hair discrimination illegal. Dove CROWN Collection, for melanin rich scalps and naturally textured hair, goes beyond visible hair repair by protecting the scalp's natural moisture barrier* and by reducing hair breakage for stronger, velvety soft coils and curls. *system usage with Scalp Serum. Discover holistic care for the freedom to express the natural beauty of your textured hair. Globally, Dove does not test on animals. This Cruelty-Free, sulfate-free shampoo is the perfect addition to your Cruelty-Free hair care collection. At Dove, our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look-reaching over ¼ of a billion young people with self-esteem education by 2030. We are committed to a landmark new initiative as part of our 2025 commitment to reduce plastic waste: reducing over 20,500 metric tons of virgin plastic annually by making the iconic beauty bar packaging plastic-free globally; launching new 100% recycled plastic bottles; and trialing a new refillable deodorant format that radically reduces plastic use. As one of the largest beauty brands in the world, we are revealing an agenda-setting commitment to tackle the global beauty industry's plastic waste issue.